The news is out and HSBC Bank ranks worst amongst this year’s Forrester’s Customer Advocacy rankings with only 16 percent of HSBC’s customers agreeing to the statement: “My financial provider does what’s best for me, not just its own bottom line.”

The survey involved an estimated 4,500 consumers and 46 different financial services companies, which includes banks, insurance providers, and investment firms. The bottom seven banks, based on customer responses to the above question, were HSBC with only 16 percent, Citibank with 26 percent, Fifth Third Bank with 27 percent, TD/Commerce with 28 percent, Capital One with 29 percent, Chase with 31 percent, and Bank of America with 33 percent.

According to The New York Times, A spokesperson for HSBC declined to comment because he had not seen the survey.

Only 16% of HSBC Customers Surveyed Feel the Bank does What’s In Their Best Interest

Oh, and for those of you who may be wondering, the top ten rated firms in this year’s Forrester’s Customer Advocacy rankings are:

1. USAA (insurance) – A Fortune 500 company that mainly provides insurance services, but also conducts consumer banking and investment planning product and services.

2. Any credit union

3. Any independent financial advisor

5. USAA (banking) – Yes, two top five positions.

6. AAA – Referred to as Triple-A (formerly known as American Automobile Association) boasts 50 million-plus members in North America and mainly provides vehicle insurance.

7. State Farm – The largest automobile and home insurance company in the United States, and ranked 31st in the 2009 Fortune 500 list of American companies by revenue.

8. Any regional or local bank

9. Aflac – In the United States they’re the largest provider of supplemental insurance, in Japan, the’re the largest life insurer and second largest overall insurance company.

10. GEICO – Also known as the Government Employees Insurance Company, mainly provides auto insurance, offering coverage on more than ten million vehicles, by more than nine million policy holders.

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If you’d like to try and save a few extra pennies every time you make a Visa® debit card purchase, you may want to think about Bank of America’s Keep the Change® program. When customers sign up for Keep the Change, they agree to have every Visa® purchase rounded up to the nearest dollar amount, where the difference in the actual price of what is being purchased and the nearest dollar amount (rounded up) is placed in your savings account.

For example, if a customer decides to use their Visa® debit card to pay for $73.48 worth of groceries, 52 cents will be placed in their Bank of America savings account; similarly, if you bought a bottle of water for $1.20, 80 cents will go into your savings. To be eligible for the program you must have a Bank of America checking account, savings account, and check card.

Looking to save money? Try Bank of America’s Keep the Change® program!

Bank of America will even match your savings, dollar for dollar (100%), up to $250 per year, for the first three months after joining the program and then 5% every year after that. When the money is paid into your account it is done annually, beginning one year after the month in which the account was first activated.

This is a truly unique savings program that Bank of America is offering. If you are the type of person who wants to save, knows how important it is to create a nest egg, but just doesn’t have the motivation or will to set money aside on a regular basis, this program is an ideal fit for you.

For those who have tried the program and find that they no longer wish to participate, you can cancel by visiting your local banking center or by going online to contact a customer service representative.

Related Information
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